From Solutions Review
It’s still early in the lifecycle, but people are increasingly using large language models (LLMs) like ChatGPT as search engines. The trend is upending the field of search engine optimization (SEO). It’s also affecting my work, as I have spent the last 20 years writing SEO content. The SEO field is pivoting toward the emerging discipline of generative engine optimization (GEO), whose goal is to rank websites in LLM search results. In pursuing this pivot for myself, I discovered a successful methodology that can also help us optimize our use of AI in general.
Read full article at https://solutionsreview.com/marketing-automation/the-power-of-persona-in-ai-search/
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